I believe the little brush is sold separately. I purchased a Bobbi set with a lot of items like eyeshadow palettes, eyeliner, lip and cheek stain, lip color palettes, etc......
The formula is not too wet, or dry. It is the perfect spreading consistency. The color I have is a true jet black. It actually comes in many different colors. I like to use it with a more dramatic eye because it has a sharper look that can also be smudged up a little bit if you want. I never smudge it, because it would prove to be too messy, and since this is long-wear, if you mess up you will have to use some eye makeup remover to remove it and start over again. They are not lying about it being "long-lasting".
I would recommend washing this little brush every few times you use it so that the gel does not make a conglomerate mess out of the end..
I barely stick the end of the brush into the gel. I don't move the brush side to side, I literally just stick it in and out, and there is plenty of formula on the brush. I always start in the middle of my eyelid, and go to the inner corner of my eye. I don't want too much in the inner corner, and if I mess up in the middle, I can just make the liner bigger. I start in the middle as well to go to the outer corner of my eye, and make a wing. This stuff gives drama to your eye, and the wing is dramatic as well.
I do NOT recommend using this on your waterline. I decided to try it one day, and the gel just ends up clumping together after a few hours, and traveling into the inner corner of your eye. When you try to wipe the little gel clump, it just smears, and this stuff is hard to get off! I would only recommend it for the eyelid.
All-in-all this is a really great product and I would recommend it to anyone!