This mascara has been long anticipated for fans of the Dior mascaras (which are absolutely incredible might I add).Back in the day, I just used to use whatever mascara my Mother used. It was the Maybelline Great Lash Mascara in the neon green and pink tube. It seemed to work fine. I started to get into cosmetics a little bit more and wanted to explore the world of Department Store mascaras. I had heard so many good things about the Dior mascaras. I purchased the original Diorshow mascara, and mascara was never the same to me. The discovery of it was like learning a new trick or skill and being so excited about it. That was the feeling of using the Dior mascara for the first time. It was like a new discovery, or an AHA! moment when you feel like you discovered something new, and it was wonderful.After awhile, the newness fades and I couldn't justify spending the money for Dior mascara anymore and just figured that it was just like Drugstore, and asked myself as to why was I spending that much.Fast-forward to working in cosmetics, about a year ago. I decided to give Dior mascara a go again since I worked in the same bay as Dior. IT WAS LIKE DISCOVERING SOMETHING NEW AGAIN!No matter what new mascara I decide to try; whether Drugstore or Department Store; I usually always revert back to Dior mascaras.I purchased the Dior Addict IT-LASH mascara hoping it would be just as good as the other Dior mascaras. Plus, it came in fun colors besides black (pink, blue and purple). The Dior mascara is supposed to be comparable to the extremely popular Benefit They're Real Mascara (Which I have tried and liked quite a bit). The brushes are very similiar with a synthetic brush with a spikey ball at the end to grab the small lashes and coat them all with a slick black coat of mascara. BUT!.........I used it and was not impressed. I was so disappointed since all of Dior's other mascaras (exception: New Look Mascara) are so great!The bristles of Dior's It-Lash just didn't grab my lashes the same as Benefit's They're Real did. You only have to do a few passes with Benefit's mascara to get a really thick and lengthening look, whereas, Dior's mascara barely puts on even a coat. I literally had to do at least 100 passes of Dior's mascara to even get it to look thick enough. So disappointing!!!I love the big bold look with mascara, but if you are looking more for a very very natural, almost nude eyelash look, than the Dior mascara is for you.I definitely think that Benefit has their formula so right! It is extremely thickening, lengthening and easy to get every single lash (especially with the little spiky ball at the end). Dior needs to go back to the drawing board and re-formulate.
Definite Winner: Benefit They're Real Mascara Where To Get: Benefit They're Real Mascara $24 Dior It-Lash Mascara $26 UPDATE!!!I decided to try the Dior It-Look Mascara again recently to see if my opinion had changed (sometimes they do) and sadly no. This is probably the only pricey mascara that I really don't mind giving away to one of my sisters and not care. It doesn't do anything for me and I will continue to love their older formulas (My favorites: Iconic Overcurl, Iconic, Blackout, Exstase, Diorshow) ***The opinions expressed in this review are completely individual and no exchange in monetary compensation was made***
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